We want to increase our social media engagement because it will increase the number of newsfeeds we show up in, resulting in a greater audience reach and an increase in brand awareness.
How do we increase social media engagement? By consistently posting engaging content that people want to like, comment, and share on. The more people that like, comment, and share, the more newsfeeds your post and future posts will show up in. Being consist will help increase your brand awareness, reach, and engagement. The optimal posting formula is 1 post per day. If you are consistent, use the optimal posting formula and track your analytics to see when the best posting times are you should see a significant jump in your social media engagement.
Why is this important? Just because someone has liked your page or is following you does not guarantee your next post will show up in their newsfeed. On average our posts only reach 5% of our audience. If you have 500 followers that means your post is only showing up in 25 people’s newsfeeds. It’s unfortunate but that is the way it is. Getting more engagement on your social media posts will help increase your reach and brand awareness without having to pay for it.
How do we get more people to engage with our posts? To get more engagement with our posts we need to understand our audience and create posts that have a meaningful connection with them. An excellent way of doing both of these things is by asking questions to your audience. Not only are you increasing engagement by giving them a platform to share and be heard you are also increasing your audience insight. When people start commenting and sharing on your posts it encourages others to step forward and share about themselves, as well. It also shows your audience that you care about them and want to get to know them better. These are all wonderful things! The more we get to know our audience (audience insights) the better we can tailor our questions to them, choose the pictures that will speak to them, create posts that are engaging to them, and ultimately be able to tailor our paid advertising to the correct audience that will engage with our brand and purchase our products and services that are tailored to them.
What if I am just getting started and don’t know where to begin? I have a lot of clients who are in the same boat as you are! That is why I created the Your Ultimate Social Media Bundle to help people just like you get started increasing their social media marketing and engagement. Your Ultimate Social Media Bundle contains specifically tailored questions that were designed to increase your audience’s engagement and insights. They are part of a complete package that includes 365 days of planned social media content. Designed specifically with my perfect content posting formula to make sure you are maximizing your engagement. It includes over 250+ professionally designed social posts and an ebook guide that walks you through how to use it! Start maximizing your social engagement today with my Ultimate Social Media Marketing Bundle.